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What Bartenders Think of You

4/8/2024

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Bartending is a job that employs a lot of different skills. Frequently done under pressure in a chaotic environment, bartending requires a cool head, a good memory, preparation, organization, and seamless execution—not to mention a working knowledge of dozens of techniques, ingredients, and recipes.
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In addition to all these requirements, bartenders must also be good at interacting with patrons. A welcoming personality, an ability to listen, and even an ability to "read" customers are traits that separate the great bartenders from the good ones.

The sheer volume and variety of people that most bartenders serve provides bar staff with a unique window into human behavior. Forget the sob stories and the alcohol-fueled rants, most bartenders can tell a lot about you just by the kinds of drinks you order.

Buzzfeed surveyed a bunch of bartenders and asked them what they thought of their customers by the drinks they requested. Here's what some of them said:

When a customer says, "I'll have a shot of tequila," the bartender thinks: This person doesn't have work tomorrow or just got fired.

When a customer says, "I'll have a shot of Fernet," the bartender thinks: This person wants me to think they spent a year in Europe.

When a customer says, "I'll have a scotch and water," the bartender thinks: This 50+ person has heart issues.

When a customer says, "I'll have a Bellini," the bartender thinks: This person has a tab at Olive Garden.

When a customer says, "I'll have a whiskey sour," the bartender thinks: I definitely need to card this person.

When a customer says, "I'll have a Batch on the rocks," the bartender thinks: Wow. This is the smartest, most amazing person I've ever served. [Alright. We admit it. We made this last one up.]

Diane Singer, a veteran bartender writing on the website brandfuel.com, offered her quick take on what drinks reflect about the people ordering them. Here's an edited ("distilled") rundown:

Vodka drinkers: "They love to set trends, and love being part of the action."

Tequila shooters: "Incredibly comfortable in their own skin."

Whiskey drinkers: "Complex and methodical."

Gin drinkers: "Believe in traditional ideas, are mysterious, clever, and know how to get attention."

For the most part, bartenders seem to have the highest respect for the "foundational" spirits (whiskey, bourbon, gin, and tequila—vodka is a toss-up. Many bartenders look down on vodka for its lack of flavor and its inability to add anything of interest to a cocktail recipe. Some high-end craft cocktail bars don't even stock vodka behind their bars).

This respect for the classics seems to influence a bartender's overall impression of you as a customer as well. In general, the more a patron veers away from each of these spirits in their purest form, the less esteem they will enjoy from their bartenders. [This, of course, is a very broad generalization.] So, what's a drink order that usually garners respect from a bartender? Many say it's a simple martini. Or an Old Fashioned. Or a scotch on the rocks.

So, what's a drink that's likely to make bartenders cringe? That would be The Long Island Iced Tea. A "god-awful" cocktail according to New York bartender Santana Buriss, this drink combines vodka, rum, gin, tequila, triple sec, cola, and lemon. Because it contains so many alcohols, an LIIT is usually sweet, potent, and one of the quickest ways to simply get smashed. It also appears to be one of the quickest ways to get your bartender to roll his or her eyes.

Frozen drinks and mojitos are another category that can vex many bartenders, especially during crunch times. They take a good deal of time to prepare (mint for mojitos must be muddled fresh for each drink) and require more attention than most cocktails. Don't expect big smiles from behind the bar when you order six mojitos on a busy Saturday night.
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The drinks you order definitely create the first impression a bartender has of you, but plenty of other things can influence that interaction. What are some other forms of customer behavior that give patrons away to bartenders? Well, there's what bartenders call the "Fruit Bat," for example, which is the person who sits at the bar eating the fruit (or olives) that is supposed to be used for garnishes. Then there's the "Snapper" and the "Whistler,"—the universally despised patron that snaps fingers, yells, or whistles to get a bartender's attention. Then there's the customer who takes up an adjacent barstool with a backpack or a purse. Or the one who rips the cocktail napkin up into a million tiny pieces before getting up and leaving. Oh, and don't forget the touchers. Those are the ones who bare their souls to you after a few snorts and start to believe you guys are actually friends.

All of these types of customers tend to make bartenders cranky, and for understandable reasons. If you happen to be a patron who's exhibited one or some of these behaviors in the past, you might want to check yourself. If you don't, you might want to check your next cocktail; there may be something floating in it that you won't like. Cheers!

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NIH Announces Bombshell Batch Breakthrough

4/1/2024

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FOR IMMEDIATE RELEASE

Monday, April 1, 2024
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WASHINGTON, D.C. A team of scientists working on a high-level human genome project at the National Institutes for Health have announced a major scientific discovery in the field of human development.
While studying the effects of various top-secret formulations intended to boost immunity and promote robust muscle growth in humans, one researcher introduced a small dosage of aquavit to a formulation. Upon agitation and titration, the liquid evidently became highly energized and began exhibiting signs of "supercharging" the human cells with amazing speed and strength.
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Stories vary, but a few members of the lab described the addition of the aquavit as "brilliant" and "groundbreaking." A few others described the apparent breakthrough as "a mistake."

When questioned more thoroughly, the researcher whose sample contained the added element recounted the moments leading up to discovery: "I basically knocked my glass over and spilled some Batch 22 into the formulation," the researcher explained. "Before I could clean it up, I noticed the isolated cells in my beaker were going crazy." When questioned about why the researcher had a bottle of Batch 22 in the laboratory and on the counter, she replied, "Everyone on the team drinks Batch. We can't explain it, but it helps us with our work."
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The implications of this breakthrough are thus far inconclusive, but initial findings indicate that Batch 22 could be highly effective in preventing a wide variety of human ailments, including smallpox, yellow fever, polio, malaria, food poisoning, hair loss, blindness, deafness, impetigo, shingles, and life-threatening flatulence. Other preliminary studies also indicate that Batch 22 could be a powerful accelerant of muscle growth and bone regeneration and may play a major role in the government's plan to create a population of "super humans" that would one day defend America against its enemies.
"We are going to dedicate major resources to the NIH's newly minted National  Aquavit Program (NAP)," Dr. Monica M. Bertagnolli, Director, stated at a recent press conference. "We don't know exactly all the ways in which we can utilize the amazing properties of aquavit, but it is clear that we stand on the precipice of a new frontier where science and spirits can work together to create a more perfect world."
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Under the Influencers

3/25/2024

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Building a successful spirit brand involves the utilization of a wide variety of resources, not the least of which are professionals out in the field who get your message out to consumers. We rely on these folks to help us navigate current cocktail trends and cool new ways to use ingredients, but we also need them to tell other influential members of the spirits community about us.

Over the past few years, we've come to rely on a small group of cocktail authorities—many of them influential on social media—as our core reference base for all things spirit. We thought we'd share our six favorites, each of which provides a unique kind of content and manages to do it with great panache and production value.
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Punch [Insta: @punch_drink]

Gorgeous cocktail photography and great recipes are only part of what these guys do best. With a searchable database of recipes, as well as great reference on bars and restaurants around the world, Punch provides insights into current trends, new and interesting ingredients, movers and shakers in the cocktail world, and copious lists of additional resources to explore if you're cocktail-curious.

​A Bar Above [Insta: @abarabove]


Known for its online programs in cocktail and mixology education, A Bar Above is also a great resource for information on the literal tools of the trade. They feature, rate, and describe the best contraptions to use for various techniques—everything from juicers to peelers to muddlers— and they provide key guidelines for considering any bar-related purchases. Sprinkled in with everything else are frequent recipe offerings, all designed to be relatively easy to execute.
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The Drinking Coach [Insta: @thedrinkingcoach]

The "coach" in question is actually a woman named Tiffanie Barriere, and we at Downtime Cocktails are big fans (it may have something to do with the fact that Tiffanie has said she's a big fan of Batch 22!). An award-winning bartender, Tiffanie is a highly regarded and influential figure in the cocktail world.  We look to her for insights on upcoming trends and—as an industry insider—we take great note of her opinions on what's "cool" and what's "over."



The Bitter Gringo [Insta: @thebittergringo]

There are tons of folks on social media who regularly post photos of cocktails and cocktail recipes, but only a select few consistently provide super high-quality imagery with consistently creative and cutting-edge recipes. The Bitter Gringo is one of those sources. We love recipe creators who make you think, "Wow, I never thought of that before," and TBG sparks inspiration on a regular basis.
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Join Jules [Insta: @join_jules]

She just appears to be an energetic woman who likes making cocktails in her home kitchen, but don't let the casual and friendly exterior fool you: Jules knows her shit. Her recipes are interesting, well thought out, and (for the most part) easy to re-create. To top it all off, the how-to videos she shoots are always super beautiful (and so well lit!).



The Educated Barfly [Insta: @theeducatedbarfly]

We've been following this guy for years now, ever since we met him at a Hollywood party and decided to work together on some social media promotions. He loved Batch 22 and we loved him. On Instagram, Facebook, YouTube, and other platforms, he's posted a huge wealth of recipe information to his more than 200K followers—mostly videos where he provides the perfect balance of background information and history, along with key technique tips and a fun-loving, breezy attitude that always reminds you that cocktails are primarily made for enjoying life.
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Next time you’re surfing your social, make sure to follow some or all of these accounts. We think you'll be glad you did.
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Where Aquavit Flows Like Water

3/19/2024

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We have spent last year-and-a-half introducing aquavit to countless Americans. Most have never tasted of it. Even more have never heard of it. What is amazing is how many people love it when they try it. A totally new flavor. A new kind of spirit. And people are won over.

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This always feel like a grand sense of discovery for us and the people who are tasting, but the truth is aquavit has been an esteemed and well-loved spirit throughout much of the world for centuries. More than five centuries, to be exact.
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Go to your local spirit shop and—if it's a good one—they'll likely have an aquavit—or maybe two—to choose from. Go to a similar store in Norway, and you're likely to find upwards of 90 different varieties on the shelves. In Scandinavia, aquavit basically flows like water, which is particularly fitting, as aquavit literally means "water of life."
​In the Nordic countries, bottles of aquavit sit alongside all the other typical spirits of a well-stocked home bar. There is probably a bottle or two sitting the average Northern European refrigerator or freezer. Many Scandinavians will pull a bottle out after a special dinner, to down a shot or two as a digestif. It's not uncommon for a bottle to hit the table when a celebration of one kind or another is called for. And, around the holidays, aquavit is the festive drink of choice for many families who consider it the perfectly delicious blend of flavor and tradition.
As aquavit is a fixture in Northern European life, so are stories about it and its origins. A man named Christopher Blix Hammer is commonly considered to be the "father of Norwegian aquavit." Born in 1720, Hammer was something of a Renaissance Man. He could read Hebrew, Arabic, and Chinese and studied mathematics, theology, botany, cartography, and law before taking over the family business where he learned the art of distillation. One of his earliest known works was a 1766 treatise on potatoes, in which he described the plant that was still new to the region. Ten years later, he wrote a treatise on aquavit, which he had begun to produce on his farm (presumably with the potatoes he cultivated).
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Christopher Blix Hammer
Since Hammer's time, aquavit has become ubiquitous throughout the Nordic region, and is now produced in a wide variety of styles and with a wealth of ingredients. Today, to be called an "aquavit," the spirit must have caraway and often has dill, but many producers use a wide range of other herbs and spices, including wormwood, star anise, fennel, iris root, chamomile, juniper berries, coriander, celery, lemon, cumin, bitter orange, curacao, and jasmine. In fact, the incredible variety of styles and flavors found in the world's aquavits make the spirit as diverse and interesting as any gin, bourbon, or tequila. Our hope is that soon Americans will come to know of aquavit's many charms as well.
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A World of Spirits

3/11/2024

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As spirits producers, we at Downtime Cocktails are constantly scanning market data for news and insights about trends and statistics. As we periodically take a look at both global and national trends, we get a better understanding of how we can get our message out most effectively and position Batch 22 for success.
According to ReAnIn, a research and analysis company, the global spirits market was about $182 billion In 2023. By 2030, that market is expected to grow by nearly 30%, to $241 billion.
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Zimbabwe is the world's top consumer of alcohol per capita (62.8 liters), according to wisevoter.com—and its consumption is almost double the number two on the list, Tunisia. The U.S., in comparison, comes in at #121 on the list with a per capita consumption of 13.7 liters. That's significantly behind France (16.7 liters), Spain (14.6 liters), and just ahead of Italy (12 liters).
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A large part of the global spirits market is dominated by China, which is home to the world's most-consumed spirit: Baijiu. Never heard of it? Most people in the U.S. haven't, even though global Baijiu consumption dwarfs the consumption of most other mainstream spirits combined. Baijiu is starting to find acceptance in certain American markets (innovative and cutting-edge bartenders are starting to craft cocktails with Baijiu as a main ingredient), but this sorghum-based, grain-alcohol-like beverage is still mostly unknown.

Given Baiju's popularity, it's not surprising that the most valuable spirit label in world is Moutai Baijiu. The brand is currently worth upwards of $500 billion.

We like looking at the Baijiu story because, in many ways, it mirrors the current story of aquavit in America. Of course, the global and U.S. markets for aquavit are exponentially smaller than those for Baijiu, but—like Baijiu—aquavit is a ubiquitous spirit in certain parts of the world and is starting to gain prominence in America. We're heartened by that, even though we realize Batch 22 is unlikely to be valued at $500 billion any time soon!

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Of Syllabubs, Possets, and Flips

3/4/2024

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A "cocktail" is technically a drink made of three main components:  a spirit, something sour and/or bitter and something sweet. Even though we don't recognize alcoholic drinks as "cocktails" before the mid-1800s or so, it doesn't mean that people weren't drinking alcoholic mixtures with various sweet and bitter ingredients back then. Before the birth of the "formal" cocktail, there were plenty of very popular alcoholic drink concoctions that incorporated everything from milk to cider to mulled wine as their base.

What's considered to be the first ever cocktail? Most historians agree that it was the Sazerac, which is a blend of whisky, absinthe, bitters, and sugar. The drink was supposedly created in New Orleans in the mid-1800s and remains a popular request at bars to this day. Before the golden age of cocktails, however, there were lots of drinks from the 1800s and earlier that were part of the everyday drinking scene in America. Many of these beverages have been somewhat forgotten over time. Here are a few intriguing ones that have been obscured by history.

Cobblers

Cobblers, which are wine-based cocktails served with crushed ice, reached the height of their popularity around 1830, when the Sherry Cobbler was the most popular drink in the United States. The invention and commercial distribution of the straw at this time contributed to the drink's quick rise in popularity.

Today, you can still find various versions of the Cobbler on bar menus around America. In many places, the Cobbler is even making a comeback, as drinkers increasingly prefer lighter-style cocktails with lower alcohol.

The late 1800s also gave us drink styles such as “syllabub,” “smash,” “sling,” “pony,” “toddy” and “nightcap.” Most bartenders today will likely know how to do a smash, sling, or toddy. But a syllabub? Probably not.

Syllabubs

The Syllabub has actually been around for 500 years, but it remains relatively unknown today. Unlike other popular drinks from the 18th and 19th centuries, such as punch and wassail, the syllabub (as a beverage) seems to have plummeted in popularity before the American cocktail made its debut. Much like its better-known cousin, the posset, the syllabub eventually evolved from a drink into a popular dessert.

The classic syllabub recipe has evolved quite a bit over the course of the last 500 years. Generally speaking,  a syllabub features a base of white wine or hard cider, frothed or “whipt” with cream (or milk), egg white, and sugar and flavored with a rich variety of herbs, citrus, and spices.  Wine or spirit variations often included sherry, Madeira, ale, brandy, cognac, and red wine.

It's quite likely that you won't find a syllabub on most American cocktail menus these days, but there is one notable place that features the drink. The Fountain Inn in Washington, D.C., serves up 17th- and 18th-century tipples and includes on its menu a syllabub made from a recipe first created in the late 1600s.
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Possets
 
Like its cousin the syllabub, possets are typically served as holiday drinks—similar to eggnog and Glogg. As a kind of hybrid beverage, possets wind up tasting something like a mulled beer eggnog.
 
Possets were originally popular British hot drinks made of milk curdled with wine or ale, and often spiced, with all manner of spices and herbs, such a cinnamon, clove, nutmeg, and mace. Because of their prominent herbal and spice components, possets were often prescribed as a remedy for all kinds of afflictions.

The original posset, as a drink, eventually faded into obscurity, but the name was revived in the 19th century for a pudding-like dessert made with cream, sugar, and citrus.
 
Here's a posset recipe that features the classic ingredients in their more original form—as a warm drink. Note: This preparation requires a slow cooker, an InstaPot, or something similar for best results.
 
Posset Cocktail (Serves 12)
This is the classic recipe. If you want to cut back on the anise, clove, and juniper components found in the Strega, you can substitute Batch 22 in whole or in part.
 

Ingredients
  • 1/4 cup mace
  • 15 allspice berries
  • 1 teaspoon whole cloves
  • 1 teaspoon cinnamon, freshly grated
  • 16 oz. heavy cream
  • 4 large eggs
  • 6 oz. sugar
  • 24 oz. India pale ale
  • 8 oz. porter
  • 3 oz. Strega liqueur (or aquavit)
  • 1 oz. allspice dram
  • 1 oz. Velvet Falernum
  • Garnish: grated nutmeg

Directions
Combine the mace, allspice berries, cloves, and cinnamon on top of a square of cheesecloth, and use kitchen twine to tie it tightly into a spice sachet.

Turn a slow cooker on high. Add the cream and eggs and whisk until fully incorporated. When the mixture is warm, whisk in the sugar and stir until dissolved. Add the pale ale, porter, Strega (aquavit), allspice dram, Velvet Falernum, and the spice sachet. Cook on high for 2 hours, until the mixture forms a cooked layer of egg and curd on top. Turn temperature down to warm until you’re ready to serve.

To serve, whisk into fine curds, then spoon into coffee mugs. Grate fresh nutmeg for garnish.
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Flips

One of the most popular drinks for American colonists was called a flip. A favorite of George Washington's, the flip was commonly made of mulled ale as a base to which rum or brandy was added, along with eggs, and molasses. That mixture was then stirred to a warm, caramelized froth with a hot poker.




There are many variations of the flip that became popular in the 1800s, including the sherry flip, the less boozy alternative to eggnog.
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The flip is a versatile format for many different spirits, including sherry, brandy, cognac, whiskey, and bourbon. Here's a recipe for a bourbon flip that makes a light, creamy cocktail with a satisfying boozy finish. Note: A classic flip contains raw whole egg (as does a classic eggnog).
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Boozy Bourbon Flip

Ingredients
  • 2 oz. good bourbon (we love Fierce & Kind)
  • 1 oz. simple syrup (see note for homemade)
  • 1 large egg
  • 3 to 4 ice cubes
  • freshly grated (or ground) nutmeg for garnish

Directions
In a cocktail shaker with ice, combine the bourbon, simple syrup, and egg. Shake vigorously (about 1-2 minutes) to chill and create a good foam and body with the egg. Strain into a coupe or champagne glass and top with freshly grated nutmeg. Serve immediately.

NOTE: For simple syrup, combine equal parts water and sugar in a saucepan. Bring to a low simmer and stir until sugar is dissolved. Remove from heat and cool to room temperature before using.
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Spirits of the Stars

2/26/2024

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Every day, there seems to be a new celebrity-endorsed or celebrity-founded alcohol brand launching into the market. Among Hollywood celebrities, it almost feels like having an alcohol brand in your name is a coveted form of bragging rights; a status symbol—even among other celebs. Of course, celebrities have endorsed products since, well, pretty much since products have existed, but it feels like the celebrity-tied alcohol (especially tequila) phenomenon has really skyrocketed in the past decade. Our guess is that we have Sammy Hagar (Cabo Wabo) and George Clooney (Casamigos) to thank for that.
In August of 2021, Esquire magazine did a roundup and a rating of 63 celebrity-branded spirits. When they did a similar roundup three years previous, there were only 37 such brands. Since the 2021 piece, another 44 have debuted, a list of which we'll include here as well.

In looking over the group of brands, a few striking facts emerge:
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Of the original 63 brands listed, 22 were bourbon/whiskey (35%), 17 were tequila/mezcal (27%), 13 were vodka (20%), and 11 (18%) were other (gin, rum, cognac, etc.)
Only 4 of those original 63 brands were actually founded by—or branded by—women: Prospero Tequila (Rita Ora), Vera Wang Chopin Vodka (Vera Wang), SkinnyGirl Vodka (Bethenny Frankel), King St. Vodka (Kate Hudson). Since this list came out, a whole slew of woman-owned brands have launched (a total of 12 more), including the Betty Buzz brand of RTD cocktails, which is headed by Blake Lively, Renais Gin from Emma Watson, and a line of Margarita Cocktails founded by acting trio Vanessa Hudgens, Ashley Benson, Rosario Dawson.

The central question in the Esquire piece centered around whether celebrity-endorsed bottles are actually any good. In an effort to answer that question, the editors rated each of the brands on their quality alone. This is some of what they found:

The 10 best-tasting brands (scoring 9-7 on a 10-point scale) according to Esquire (in descending order):

Sweetens Cove Bourbon (Peyton Manning and Andy Roddick)
Lagavulin Single Malt, Nick Offerman Edition
Codigo Tequila (George Strait)
Wild Turkey Longbranch Bourbon (Matthew McConaughey)
Blackened American Whiskey (Metallica)
Heaven's Door Whiskey (Bob Dylan)
Singai 63 (Steven Soderbergh) 
Aviation Gin (Ryan Reynolds) 
Cincoro Tequila (Michael Jordan) 
SelvaRey Rum (Bruno Mars)

The 10 worst-tasting brands (scoring 4-2), in ascending order: 

Beach Whiskey (Billy Bush)
New Amsterdam Pink Whitney Vodka (Ryan Whitney/Paul Bissonnette)
Backstage Southern Whiskey (Darius Rucker)
Old Camp Peach Pecan Whiskey (Florida Georgia Line)
Blue Chair Bay Rum (Kenny Chesney)
BSB Brown Sugar Bourbon (Jamie Foxx)
Chipper Jones' Sweet Tea Moonshine (Chipper Jones)
Bespoken Spirits Bourbon (Derek Jeter)
Woodson Whiskey (Charles Woodson)
Skinnygirl Vodka (Bethenny Frankel)

Since the Esquire roundup was done, another 44 brands have entered the fray. They have changed the overall mix of categories in significant ways, mostly by giving the "others category" a bigger relative share of representation and increasing the overall footprint of female-owned brands from approximately 6% of the total to approximately 15%. Of the 107 total brands, 32 were bourbon/whiskey (30%), 29 were tequila/mezcal (27%), 20 were vodka (19%), and 26 (24%) were other (gin, rum, cognac, etc.). 

Here are the 44 newest celebrity brands to emerge since 2021:

Pantalones Tequila (Matthew McConoughey)
Virginia Black Whiskey (Drake)
Effen Vodka (50 Cent)
Conjure Vodka (Ludacris)
Crossfire Hurricane Rum (Rolling Stones)
Mezcalum Mezcal (Erin Lichy)
Fraser and Thompson Whiskey (Michael Bublé)
Vosa Spirits (Kate Upton)
Holistic Spirits Company (Woody Harrelson and Amy Holmwood)
Volley Tequila Seltzer (Alex Morgan)
Sweet Grass Vodka (Jeremy Renner)
Delola RTD Spritzes (Jennifer Lopez)
Steph Curry (Gentleman's Cut Bourbon)
Renais Gin (Emma Watson)
Sunny Vodka (Anastasia Karanikolaou)
Mercer + Prince Whisky (A$AP Rocky)
Kickstand Cocktails (J.J. Watt and Kealia and T.J. Watt)
Brothers Osborne (WhistlePig Whiskey)
Nocheluna Sotol (Lenny Kravitz)
Liev Schreiber (Slainte Irish Whiskey)
Miles Teller (Long Drink RTD Cocktails)
Margalicious Margarita (Vanessa Hudgens, Ashley Benson, Rosario Dawson)
Old Fashioned by John Cena (John Cena)
JAJA Tequila (The Chainsmokers)
Silverbelly Whiskey (Alan Jackson)
Redmont Vodka (Charles Barkley)
Ashbourne Craft Spirits (Sarah Jessica Parker)
Gran Coramino Tequila (Kevin Hart)
Flecha Azul Tequila (Mark Wahlberg)
American Highway Reserve Bourbon (Brad Paisley)
Ten to One Rum (Ciara)
Casa Del Sol Tequila (Eva Longoria)
Calirosa Tequila (Adam Levine & Behati Prinsloo)
Edinburgh Gin (Phoebe Waller-Bridge)
Black Irish Cream Liqueur (Mariah Carey)
Wolf Moon Bourbon (Jason Aldean)
Dos Primos Tequila (Thomas Rhett)
Villa One Tequila (Nick Jonas)
Casa Dragones Tequila (Ryan Seacrest)
Bad Ass Premium Vodka (Dennis Rodman)
Lo-Cal Tequila (Colin Jost)
Black Label Japanese Whisky (Steven Segal)
Coconut Rum (Tik Tik Star Dixie D'Amelio)

One thing becomes clear when you survey this long list of brands: Celebrity endorsements and celebrity tie-ins can help sell bottles and make a company successful, but only if the liquid inside the bottle is good. No matter how much star power and marketing money you bring to a promotion, nothing will substitute for good old quality. We'll drink to that. 
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5 Great Aquavit Cocktails to Make at Home

2/19/2024

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We at Downtime Cocktails are always looking to develop great new recipes using aquavit as the base, and we often look to some of our country's most talented bartenders for inspiration.
Recently, while searching the cocktail menus of America's most notable watering holes, we came across a number of truly intriguing aquavit-centric recipes that we thought we'd share with you. We're very encouraged, by the way, that with every year that goes by, there seem to be more and more menus that include at least one delicious-sounding aquavit concoction. You'll note that there are two recipes here from Death & Co., which is no accident. They have been on the forefront of creating aquavit-based cocktails for many years now—way ahead of the crowd.
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Fault Line
From Shannon Tebay, Death & Co., New York City
Bartender Shannon Tebay recalls her inspiration for this cocktail recipe. She remembers musing, ‘What would a carrot Negroni look like?’ The aquavit base, as she says, “seasons everything with caraway” and is complemented by artichoke-flavored Cynar as well as a small measure of Reisetbauer carrot eau de vie.

Ingredients
1 1/2 ounces aquavit
1 ounce vermouth, preferably Cocchi di Torino
3/4 ounce Cynar
1 teaspoon carrot eau de vie, (we love Reisetbauer)
Garnish: orange twist
 
Directions
1.    Combine all ingredients in a double rocks glass over ice and stir well.
2.   Garnish with an orange twist.
 
Nordic Honey Punch
From Alex Andersen, Cure, New Orleans
Clarified milk punches are all the rage with bartenders these days, so here's a tasty aquavit-based milk punch for you to make and share with friends.
Serves 5
 
Ingredients
8 ounces aquavit
4 ounces bianco vermouth (we love Dolin Blanc)
2 ounces Gran Classico
2 ounces honey/agave syrup (2:1)
2 ounces lemon juice
8 ounces whole milk
Garnish: dill sprig
 
Directions
1.    Combine the honey syrup, Gran Classico, and vermouth in a pitcher and whisk until the honey is incorporated.
2.   Pour the milk into a pan and bring to a boil.
3.   Turn off the stove and immediately add the lemon juice and stir. Let sit for five minutes, then add the aquavit.
4.   Strain through a cheesecloth into the pitcher with the vermouth mixture, then strain the entire mixture again.
5.   Double line a large coffee filter and strain the remaining liquid again.
6.   Bottle and serve in a rocks glass over ice.
7.    Garnish with a dill sprig.
 
Southern Nights
From Alex Jump, Death & Co., Denver
Evidently, bartender Alex Jump started this recipe with the idea of creating a cocktail that tasted like carrot cake, but none of her attempts yielded anything satisfying.  She did, however, wind up with a delicious dessert-like concoction that consists of aquavit, Cognac, peanut-infused oloroso sherry, lemon, and mascarpone, which is topped with crushed ice and peanut brittle. Say what?

Ingredients
3/4 ounce aquavit
3/4 ounce Cognac, (we love Pierre Ferrand Ambre)
3/4 ounce peanut-infused oloroso sherry (see prep note)
1/2 ounce cane syrup (2:1, cane sugar:water)
1/4 ounce lemon juice
1 barspoon mascarpone
Garnish: peanut brittle
 
Directions
1.    Combine all ingredients in a mixing tin and shake with ice.
2.   Fine strain into a double Old-Fashioned glass and top with crushed ice.
3.   Garnish with peanut brittle.
 
Prep Note:
Peanut-Infused Oloroso Sherry:
180 grams raw peanuts
1 750mL-bottle oloroso sherry

Gently toast the peanuts until they are golden. Cool and place in a vacuum bag with the sherry. Seal the bag tightly and store in the refrigerator overnight. Strain through a coffee filter lined strainer (a chinois or cone-shape strainer is best) and rebottle. Store in the refrigerator.
 
Hideaway Honey
From Erick Castro, Raised by Wolves/Gilly's, San Diego
Erick Castro is the force behind some of San Diego’s most notable and popular cocktail bars, including Polite Provisions, Noble Experiment, Raised by Wolves, and—most recently—Gilly's. This uniquely delicious cocktail marries aquavit with yogurt, which makes for a sweet, creamy, and citrusy drink that's super refreshing.

Ingredients
1 1/2 ounces barrel-aged aquavit
1/2 ounce yellow Chartreuse
3/4 ounce lemon juice
1/2 ounce honey syrup (1:1, honey:syrup)
1/2 ounce Indian yogurt
club soda, to top
Garnish: edible flowers (optional)
 
Directions
1.    Combine all ingredients in a mixing tin and shake.
2.   Strain into a Collins glass over ice and top with club soda.
3.   Garnish with edible flowers, such as nasturtium or edible pansies.

The Rorschach Test
From Patrick Smith, The Violet Hour, Chicago
This cocktail balances savory aquavit with a few sweet-tart fruit elements—Amer Picon (an orange and gentian bitter), lemon and grenadine—all made sparkling and bubbly by a generous topping of pale ale.

Ingredients
1 1/2 ounce aquavit
1 ounce Amer Picon
3/4 ounce lemon juice
3/4 ounce grenadine
2-3 ounces light pale ale
Garnish: rolled orange peel on a skewer
 
Directions
1.   Combine all ingredients (except beer) in a cocktail shaker with ice.
2.  Shake lightly and pour, ice included, into a hurricane glass.
3.  Top with beer.
4.  Garnish with rolled up, skewered orange peel.
 
As you can see from these recipes, mixologists are incorporating aquavit with a wide variety of other ingredients. Sherry, yogurt, pale ale, and Cynar—the possibilities seem almost limitless. We hope these recipes will inspire you to create some exciting new cocktails at home and to look for the more adventurous cocncoctions when you're out at your favorite bars.
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The Insider's Guide to Bartender Lingo (Part 2)

2/12/2024

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As you may or may not know, bartenders and folks in the hospitality industry have evolved their own unique lexicon, one that serves numerous functions. Primarily, a terminology unique to an industry helps to create a useful shorthand for all those involved—it's a quick and easy ways to convey information or requests in an environment that's often fast-paced, frenetic, and rushed. "86 that," means cancel the order. "Burn the ice," means melt the ice because something has fallen into it (often glass). A "drain pour" is a drink that's just too bad to serve or finish.

A unique vocabulary also enables colleagues behind the bar to communicate in a kind of secret language that's not commonly understood by the general public. It's a stealthy way for bartenders, waiters, and other service staff to let each other know about problem patrons, or issues to be aware of. If you're referred to as a "fruit bat," for example, it's probably because you're eating the fruit at the bar that's intended for the garnishes. (This is frowned upon, by the way.)

Last May, we did a newsletter with a round up of our favorite bartender terms, but since then, we've come across a bunch more. Of course, we want to share them with you.
 
50/50 shot: A shot featuring two ingredients measured in equal parts. One of the most common 50/50s often involves Fernet-Branca and another spirit mixed together.

Amaroulette: Originated at the Fifty Fifty Gin Club in Cincinnati, this term is used by guests when they want the bartender to pick what brand of amaro they’ll drink as a shot.

“Are you mad at me?” At Accomplice Bar in Los Angeles, a bartender might pose this question to a colleague when they’re in the weeds. “We ask each other this when we know no one is mad at us,” explains beverage director Ramsey Musk, “just to lighten the mood.”

Barbacking: Traditionally used to describe the entry-level position of assisting the bartender on duty, the phrase “barback for me,” when requested during a shift, is an ask for another bartender to discreetly get a guest’s name.

Bartender’s handshake: A shot ordered (or offered) to identify (or acknowledge) a fellow bartender. Whereas Fernet-Branca was once the go-to bartender’s handshake, it's now common to send Chartreuse, Jeppson’s Malört, and even Angostura bitters. (Our dream? One day, Batch 22 becomes the classic bartender's handshake.)

Blip: Also known as a “cheeky,” “little guy” or “shorty,” this refers to small or mini shots that staff members share together or with guests, sometimes during a “staff meeting” (see below)
. 
Boomerang: This is when a bartender sends a cocktail to another bar or bartender, typically through a trusted intermediary who also works in the industry, as a gift or sign of camaraderie. At establishments like DrinkWell in Austin, Texas, the term serves a second purpose: “We also use this when R&D’ing cocktails to denote the drinks on the menu that are going to be popular with our industry friends. E.g., ‘Oh, this is a solid boomerang drink,’” explains owner Jessica Sanders.
  
Burn the ice: This is a term used when faucet water must be continuously run over cocktail ice to melt the leftover supply at the end of the night (or when broken glass falls in the ice well). Many eco-conscious bars eschew this practice as unnecessarily wasteful, so many bars have evolved various alternatives for disposing of leftover ice, such as using it to water plants or clean select bar areas.

Cheater bottle: An unlabeled, standard-size bottle that fits easily into a bar well, into which the contents of an oddly shaped spirits bottle are transferred to expedite and simplify service. 
 
Civilians: Guests who do not work in the hospitality industry.
 
Close-looping: The practice of using ingredients in their entirety to create a zero-waste drink.

Club Sandwich: This is another form of a bartender’s handshake; the Club Sandwich is the combination of a beer and a shot (also known as a boilermaker).

Dirty dump: The practice of pouring a shaken drink from the cocktail shaker into the glass without straining it. The technique changes the texture of the drink and sometimes the flavor, if, for instance, muddled fruit is part of the recipe.

Down: When a drink is served in a rocks glass with no ice, like a Sazerac.
 
(Joining the) Empty Bottle Club: When a guest gets the last pour of a special or rare bottle, an act generally documented with a picture of the bottle lying on its side.

Flash-blend: When a cocktail is blended using a flash blender (sometimes known as a stand-up mixer, spindle blender, or Hamilton Beach) for a few seconds with a small amount of crushed ice. This aerates the drink while chilling it quickly and is especially effective for tropical cocktails.
 
Fruit bat: A guest who eats the pieces of fruit on the bar that are intended for garnishing.

Fuzzy: At Nightmoves in Brooklyn, the bartender explains that a drink is “fuzzy” when it is “pushed out of a small home-brew keg with CO2 and kept under pressure so [it has] a light effervescence but [isn’t] force-carbonated.”
 
Garbage: Muddled fruit, herbs or other ingredients that remain in the bottom of a glass or shaker tin.
 
Gaudy: A “gaudy” cocktail is one presented (often on social media) with over-the-top elements, such as dry-ice smoke and various tall and bulky decorative items.

Grab Rangoon: The term is used at Nine Bar in Chicago to describe a person who is “overly or inappropriately touchy or grabby.”
 
Layback: The act of bending backwards, or “laying back,” while someone else pours a shot straight from a bottle into the first person’s mouth.
 
Shampoo: Code for a splash of Champagne added to a cocktail.

Shifty: A liqueur, spirit or mixed drink consumed as a bar team, before, after or during a shift. Also called a “shift drink,” “onesies” or “cheeky.” At bars where alcohol consumption is no longer allowed during a shift, the “shifty” might be a shot of espresso, alcohol-free spirit or another beverage.

Sloppy steak: Nine Bar co-owner Lily Wang says the staff at her bar use this term for a person who is “sloppy drunk or wasted.”
 
Snaquiri, or Snaq: An amuse-bouche cocktail given to friends or special guests upon arrival at the bar. Originally two full-sized Daiquiris, bars now also serve a smaller (often shot-size) Daiquiri as a more approachable version.

Spaggled:  “Spaggle,” or “spaggled,” is a “crude interpretation of Sbagliato,” says Josh Lindley of Bartender Atlas (referring to the Negroni Sbagliato). “‘Spaggling’ is adding sparkling wine to an already finished cocktail.

Spiritfree: In 2017, Julia Momosé, owner of Kumiko in Chicago, released a written manifesto in which she advocated for the use of the term “spiritfree” in place of the more ubiquitous “mocktail” to give drinks made without alcohol the same respect and power as their alcohol-bearing counterparts. As the movement has grown, other terms, such as “alcohol-free,” “no-ABV” and “zero-proof,” have also become common, while “mocktail” has even begun to be reclaimed by some.
​
Sprotini: Shorthand for an Espresso Martini, “Sprotini” is “a great example of a use of shorthand becoming the new and ubiquitous word for a thing,” says Yacht Club owner Mary Allison Wright, where the term originated.
Photograph of five shotglasses being filled at a bar.A "Staff Meeting"
Staff meeting: When a bar team takes a small shot together before, during or after a shift. Variations include “family meal,” “safety meeting,” “guild meetings,” “snack time” and “staff bonding,” among others. When Daiquiris are the drink in question, the phrase “Daiquiri Time Out” or DTO, is often called. Some bars have more specific code names: for example, “Uncle Ray is in Town” is code for J. Wray & Nephew rum shots at Drastic Measures near Kansas City.

Superjuice: An alternative to fresh citrus juice, superjuice is a combination of citrus peels and acid powder plus water, all of which is blended and fine-strained, then combined with fresh juice squeezed from the peeled fruit. Many bartenders make superjuice to close the loop on waste and increase the yield of their citrus.

Training wheels, or wheels: The staff at Yacht Club, explains that bartenders refer to “training wheels” to describe the act of taking a “back,” or a piece of fruit, with a shot to make it easier to drink.
​
Water bombs: These are glasses of water chugged by the staff (usually together) to stay hydrated during a shift.

Whip shake: A very short and fast shake with a small amount of crushed or pebble ice. A whip shake quickly chills the drink without adding too much dilution while also maximizing froth.

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Cocktail Trends

2/5/2024

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The world of mixology and cocktail culture is always rapidly changing. New ingredients, preparations, and techniques, as well as new priorities for sourcing and presentation all drive a constant evolution in the alcoholic beverage space.

Some "trends" endure longer than others. Although the mezcal craze has seemed to finally come to an end, mezcal ruled the most influential bars and cocktail restaurants for many years. "Artisan" gin has also apparently plateaued. Espresso martinis are still going strong, but have been for a while now. Surely, their time is limited.

2023 saw a number of interesting new cocktail trends emerge, many of which are likely to endure through 2024. Here's a quick rundown of the cocktail trends we think are likely to be with us for a while longer:

Personalized cocktail ice: Crystal clear ice has been a thing for quite sometime now, but "customized" cubes have more recently become all the rage. Logos, messages, images; the ice cube has become a tiny canvas for all sorts of personal expression and creativity.  Want an image of your pug floating in your Negroni? There's a website for that.

Savory cocktails: Obviously, savory cocktails have been around for as long as there have been cocktails, but 2023 saw notable growth in their popularity. As more and more drinkers move away from sweet, sugary concoctions and drift toward spirit-forward cocktails that highlight the flavors of the liquor, savory cocktails have really come into their own. Parmesan martinis, Caprese martinis, mushroom martinis; they're all just a small sampling of the new appreciation for complex, subtle, and sophisticated flavor combinations.
​Garnish minimalism: For a while, over-the-top garnishes were de rigeur in the fancy bars and lounges (think fancy cut fruit and fronds of all shapes and sizes). But, as concerns over food waste and eco-consciousness have grown, bartenders have moved toward a more minimalist approach to garnishes. Single peels of citrus, an olive, a dehydrated lemon or lime wheel, a sprinkle of herb; these are now the preferred accompaniments to even the most creative drinks.
Martini with Minimalist Garnish, a simple cocktail onion on a bamboo toothpick.
Sotol plant.Sotol Plant
Agave alternatives: With intrigue and interest in mezcal waning, alternative forms of agave-based spirits and agave-adjacent spirits have gained in popularity. Most notable are sotol (a desert-based, non-agave plant made from a varietal called desert spoon that produces an herbaceous and grassy tequila-like liquor) and bacanora (a fruity agave-based spirit made in Sonora, Mexico from wild-grown agave pacifica). If you're game to try these spirits, we recommend a bottle of Oro de Coyame (about $20) for sotol, and Sunora bacanora (about $40).

Shrubs: Skyrocketing prices for citrus have motivated hospitality professionals to seek out other forms of mixer ingredients. One of the most popular has been the shrub, which is typically a vinegar and fruit concoction that adds acidity and fruit to a cocktail recipe. Shrubs have been around for thousands of years (the Romans used them to preserve fruits and other ingredients) but today bartenders are finding that shrubs can take cocktails in bold and exciting new directions.
​
Milk punches: Smoked milk and clarified milk punches have begun to appear on cocktail menus all over the world, especially the most innovative and cutting-edge establishments in New York, Mexico City, Toronto, and London. You can clarify almost any liquid, but the alchemy of clarifying milk is based on a simple chemistry. When you add alcohol to milk, it causes it to curdle, which separates the solids from the liquid, leaving behind a clear cocktail ingredient. Clarified milk is being used in countless cocktail recipes, mixed with everything from Earl Grey to lemon to citrus juices of all kinds.
 
Fat Washes: Bacon washes have been a thing for a few years now, but that trend seems to be growing and evolving into something much more complex and wide ranging. In 2024, expect to see an increasing number of bartenders using more unconventional cocktail ingredients such as coconut oil, goose fat, and sesame oil to fat-wash their drinks. This technique enables the world's best bars to add a savory, umami layer to the cocktails they create, which heightens the complex flavor profiles in their drinks.

Fluffy cocktails: Traditionally, getting a cocktail to be "fluffy" required the use of egg white; notably shaking egg white into a drink to create creaminess, froth, and mouthfeel. Today, there are many alternatives available to aid in the fluffing of a cocktail, most notable among them is aquafaba (liquid from a can a can of white beans) and all the variations of aquafaba and egg white powder available on the market.
Recently, mixologists have turn to a newer technique to achieve fluffiness: aeration of ingredients. The appeal of a "fluffy" cocktail is really two-fold: by aerating a key ingredient (often citrus) the aroma is heightened and the mouthfeel it imparts is made smoother and more umami-like. Look for an increased presence of fluffy cocktails on the menus of your favorite serious cocktail purveyors as we move through 2024. Here's a fluffy cocktail recipe to get you started at home:

Fluffy Batch Garibaldi

2 oz. Batch 22
1 oz. Campari
1 oz. Simple syrup
6 ozs. Fresh squeezed blood orange juice

In a highball glass with ice, combine the Batch, Campari, and simple syrup by mixing well. Aerate the orange juice in a high-sided container, using a milk frother or similar small device. Aerate for 1 minute or so, until juice becomes foamy and frothy. Pour slowly into the highball glass and stir gently. Garnish with an orange slice.
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